Foundation to Promote Kindness

Updated: Oct 2

San Diego has partnered with Lady Gaga's Born This Way Foundation to promote kindness.

The Born This Way Foundation, co-founded by Lady Gaga and her mother, Cynthia Germanotta, announced the launch of the #BeKind21 campaign in the City of San Diego.


The campaign seeks to encourage members of the public to practice an act of kindness each day to build kinder, more connected communities that foster mental wellness.


San Diego Mayor, Todd Gloria, joins over 200 partners, including entire school districts, cities, nonprofits, and corporations, who participate in the campaign.


"Kindness is encouraged every day of the year. I'm happy to have San Diego partner with the Born This Way Foundation to promote more kindness throughout our city," Gloria said. "We've collectively experienced a number of traumatic events and circumstances over the last year. Kindness can help us get through these challenges with a sense that we're all in this together."


Earlier this spring, Born This Way Foundation conducted a survey of over 2,000 people aged 13 to 24 year olds that further proved an undeniable link between increased kindness and improved mental wellness, from helping young people feel safe, confident, and less alone to changing the trajectory of their day and even their desire to stay alive.


Nearly 95 percent of young people surveyed stated little acts of kindness can make a big difference and impact their mental health. Kindness not only helped them get through tough times, but more importantly move forward.

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