Sony officially launched an automotive business last year, in partnership with Honda, and has established Sony Honda Mobility Inc.
Now, Sony Honda has launched the Afeela brand at the Consumer Electronics Show in Las Vegas. The sporty, streamlined Afeela looks sleek and techie and is expected to hit the streets in 2025. The idea is that Sony is responsible for the 'interior experience' whilst Honda looks after everything else. Only time will tell whether it's a marriage made in heaven.
Take the full prototype tour in the short video below.
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