Most of the planet has been enjoying the relative peace and quiet since Twitter banned Trump from the platform, thereby shutting down his primary magaphone.
Cast into the social media wilderness, the former US president releases statements by email these days, clogging the inboxes of reporters whose attention has turned elsewhere. The era when a single tweet from Trump could electrify cable news, rattle financial markets and unnerve foreign capitals is long gone.
His post-presidential online engagement is in freefall, the Axios website reported this week, citing data from SocialFlow, an optimization platform that measures clicks from posts referred from its network of publishers.
Clicks to content about Trump dropped 37 percent in August and September compared with June and July, according to the findings. This represented a 50 percent decline since March. The decline has been inexorable since the blockbuster event of Trump’s impeachment trial in February.
In short “the former guy”, as Joe Biden calls him, who once brutally colonized social media feeds, is fading fast, a victim of the rapid news cycle he once reigned over.
The ex-president once had a direct line to 88 million followers on Twitter – now he’s suing to get back on the platform he made his own. For the benefit for the world's continued enjoyment of the relative peace and quiet, let's hope his bid fails.