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Broadway Plays Are Booming

  • Editor OGN Daily
  • Mar 30
  • 2 min read

Broadway plays - the classic dramatic performances, not high-production musicals - are breaking records.


Theatre stage with red curtains closed

Before the lockdowns, Broadway plays had a cultural reputation as an analog art form that seemed to be losing influence (other than big blockbuster musicals). But the demand for authentic, communal experiences has exploded post-covid, and Broadway has become a surprising (but welcome) recipient of attention.


Last week, a reimagining of Shakespeare’s Othello, starring Denzel Washington and Jake Gyllenhaal, broke the record for highest-grossing play in a week when it sold $2.8 million in tickets. That record didn't last long as it was beaten this week by the stage adaptation of Good Night, and Good Luck, starring George Clooney, which brought in $3.3 million in ticket sales.


Such high demand for seats means that ticket prices are soaring to unheard-of heights. The average ticket price for Othello and Good Night, and Good Luck has topped a whopping $300. Off-Broadway plays are also commanding high prices with tickets for Vanya, starring Andrew Scott, and the Paul Mescal-starring A Streetcar Named Desire each top out at over $400.


As you will have noticed, all of these plays feature Oscar-winning-or-nominated actors. So, it's clear that audiences are keen to see these talents sink their teeth into weighty material, especially as Hollywood mostly shies away from straight dramas.


If the trend continues, it may have a slingshot effect where the studios and streamers will once again greenlight projects solely dependent on a great script and incredible performances… for the right price.


 

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