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Innovative Holistic Phoenix Food Programme

In Arizona, the city of Phoenix didn’t just feed the hungry. It saved farms and restaurants.

Between July and December in 2020, the Feed Phoenix program provided more than 50,000 meals to local residents - an amazing feat in itself, but only the beginning. When the city received its federal funding in April, it could have simply directed the money to food banks. Instead, it asked a nonprofit group, Local First Arizona, to take a more holistic approach to shore up the city’s food system.

The resulting Feed Phoenix program has been a success on all fronts, connecting struggling farmers with restaurants and caterers in need of business. The nonprofit buys produce directly from the farms, then pays the restaurants to prepare and deliver free meals to citizens in need.

The meals are then distributed at 30 locations, such as food banks, free of charge to those in need. What’s more, it is fresh, ready-to-eat food and therefore much more nutritious than the canned and boxed items normally available at such places.

“The city could have awarded one very large contract to one very large company to just prepare all of those meals,” Kimber Lanning, Feed Phoenix's founder, told Bloomberg. “Instead, we decided to create a program to touch as many businesses as possible.”

The chef at Sana Sana Foods said they had to shut down all their operations due to the pandemic. “This program has helped us feed our community - but in my commercial kitchen (that) we activated again through this grant,” said Maria Parra Cano, who preparing hundreds of delicious vegetarian burritos for Feed Phoenix events throughout the year.

Funds were scheduled to run out for Feed Phoenix this month, but due to its phenomenal success, the city council designated enough money to fund Local First Arizona well into the spring.

“My business from March to April went down 90 percent,” said Paris Masek, president of Green on Purpose, a purveyor of local farm foods to restaurants and caterers. Masek says the program helped him rebuild the 90 percent of his business he lost - “and then some.”

Its impact will be felt long after that, too, thanks to the many connections forged between local businesses and farms who plan to continue working together.

“What is going to be left behind is a stronger community food network,” Phoenix environmental programs coordinator Roseanne Albright told Bloomberg. “Restaurants realize the value and excellent product that can be delivered by our farmers, and they want to continue those connections.”



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