top of page

Prince Charles' 5-Point Plan

Updated: Jun 22, 2020

Pandemic is chance to reset global economy, says the Prince of Wales.


The recovery from the coronavirus crisis represents an opportunity to reset the global economy and prioritise sustainable development without further damaging the planet, Prince Charles said at the opening of a World Economic Forum (WEF) virtual meeting.


His speech was part of a launch event for The Great Reset, a project involving the WEF and the Prince of Wales’s Sustainable Markets Initiative, aimed at rebuilding the economic and social system to be more sustainable. The Prince has never been shy in coming forward to express his views, particularly on matters relating to the environment and wellbeing, and his ideas appear to be in sync with most people across the globe - all yearning to emerge from this crisis into a greener, cleaner, better, fairer world.


The prince told the audience that the pandemic was the result of a breakdown in the link between humanity and nature, and that this imbalance could be corrected by recognising “the interdependence of all living things”.


He emphasised that the private sector would be the engine of recovery and was heartened by the pledges from business leaders to recognise the damage to the environment that would result from an unfettered dash for growth.


“We have a unique but rapidly shrinking window of opportunity to learn lessons and reset ourselves on a more sustainable path,” said Charles, who himself has recovered after suffering mild symptoms of Covid-19.


He said that the pandemic, which has forced governments worldwide to mothball their economies, had showed people that dramatic change was possible. “We have a golden opportunity to seize something good from this crisis. Its unprecedented shockwaves may well make people more receptive to big visions of change,” he added.


The five points he outlined were:

  • To capture the imagination and will of humanity – change will only happen if people really want it.

  • The economic recovery must put the world on the path to sustainable employment, livelihoods and growth. Longstanding incentive structures that have had perverse effects on our planetary environment and nature herself must be reinvented

  • Systems and pathways must be redesigned to advance net zero transitions globally. Carbon pricing can provide a critical pathway to a sustainable market.

  • Science, technology and innovation need re-invigorating. Humanity is on the verge of catalytic breakthroughs that will alter our view of what it possible and profitable in the framework of a sustainable future.

  • Investment must be rebalanced. Accelerating green investments can offer job opportunities in green energy, the circular and bio-economy, eco-tourism and green public infrastructure.

We’ve never had a better chance! We must all urge our governments and its leaders to do the right thing and make sure the planet is a great place to live and enjoy for our children's children.


See Also:

bottom of page