‘Project Hail Mary’ Displays IMAX Trailer in Outer Space
- Apr 21
- 2 min read
Marketing executives are always looking for novel ways to promote their movies and this one was just awarded a Guinness World Record.
Aliens can now get a glimpse of what’s screening at your local movie theatre, after production team Sent into Space collaborated with IMAX® and distributor Sony Pictures UK to play a film trailer that’s literally out of this world!
To promote the release of Amazon MGM Studios' film Project Hail Mary (2026), the trio created a bespoke IMAX display unit that could play the film’s trailer under extreme conditions, and launched it into the stratosphere above Sheffield, UK on 14 March.
After an hour-long voyage, the display executed a full content play-through miles above Earth, and set the Guinness World Records title for the highest altitude IMAX film trailer at a dizzying 101,896 ft (31,058 m).
“We’re thrilled to have helped Amazon MGM Studios' Project Hail Mary secure such an ambitious Guinness World Records title,” said a spokesperson for Sent into Space. “Several members of the Sent Into Space team were already big fans of the Project Hail Mary novel, so to have earned our first-ever world record by promoting its big-screen adaptation made the occasion all the more special.
“What better way to launch the latest space blockbuster than with a stratospheric record attempt?” said Adam Millward at GWR. “This was an incredible feat, and amazing to watch."
Project Hail Mary, starring Ryan Gosling, has become a massive box office hit, grossing approximately $574 million worldwide as of 19 April 2026. The sci-fi film had a huge $141 million global opening, becoming Amazon MGM's highest-grossing film ever. Haven't seen it yet? Watch Final Trailer: Project Hail Mary or the out of this world version below...
