See How The Bentley Logo Has Changed Over The Past Century
- Editor OGN Daily
- Jul 19
- 1 min read
Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fifth rebrand since the carmaker was founded more than a century ago.
The company's original logo was designed by illustrator F Gordon Crosby in 1919 and has only been updated three times since - in 1931, during the 1990s and in 2002. According to Bentley, the latest iteration, which created in-house by the company's design team is "the biggest change to the instantly recognisable mark in more than a century of history".
The core elements of the winged B emblem remain, but the wings have been simplified and stylised with a diamond pattern, while the feathers below the central B have been removed entirely for the first time.
"In an era of ever-increasing complexity and fidelity from digitalisation, an exercise of simplification and refinement is a modern necessity - and so the new emblem is cleaner, sharper and more impactful than its predecessor," said Bentley director of design Robin Page.
The image below shows the latest rebrand at the top and then travels back in time to 1919, showing each iteration.
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