Vast Beatles Museum to Open in Liverpool in 2028
The birthplace of the Beatles is about to get even more of the Fab Four.
Liverpool is to unveil a new 100,000 sq ft visitor attraction about the Beatles, in plans hailed as “extraordinary” by Paul McCartney. Opening in 2028, the project is a huge upgrade for the Beatles Story, a museum which opened in Liverpool’s Royal Albert Dock in 1990.
Ownership will now pass to the band's management company Apple Corps, making the Beatles Story the band’s first official fan experience in their home city. The new site will allow the museum to become four times bigger than its current home and therefore greatly increase the number of experiences and historical references within.
Apple Corps has also announced it will take over and renovate Liverpool’s second-tallest building: St Johns Beacon, a 450ft tower that has been empty since 2024. Neighbouring the redeveloped museum, the tower will become a separate attraction themed around the Beatles’ whimsical and psychedelic animated film Yellow Submarine.
It seems entirely appropriate that Liverpool should open such a vast homage to its most famous musicians. After all, the US has shrines to Elvis Presley (Gracelands) and Dolly Parton (Dollywood). But the Fab Four have also announced that, 200 miles to the south in London, the band's former Apple Corp's HQ in Savile Row - the location of their famous rooftop concert in 1969 - will open to the public next year. While 2028 will see the release of director Sam Mendes' big screen biopics of all four members. It feels like Beatlemania all over again.
Apple's London Music Hall: Set within the former Battersea Power Station, the newly revealed Apple Music Hall is a high-tech performance hall for artists of all tiers.
