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British Prime Minister Offered £1 Million to Go Vegan

Rishi Sunak has been challenged to go vegan for a month in exchange for a £1m donation to charity of his choice.

Billboard showing the face of Rishi Sunak
Credit: Generation Vegan

We all know that eating less meat and adopting more of a plant-based diet would be good news for the planet, and now a charity is deploying a clever tactic to gain publicity for the vegan cause - and to try to persuade more of us to cut down on our meat consumption.

The international vegan charity Generation Vegan (GenV), recently launched its latest campaign by offering UK Prime Minister Rishi Sunak £1 million to go vegan for one month “for the sake of animals, the planet, wild places, our health, our farmers, and our future.”

In a letter sent to Downing Street, Naomi Hallum, chief executive of Vegan Generation, wrote: “We would like to donate £1m to a charity of your choice in return for adopting a plant-based diet for a month.”

This isn't a discreet offer. Billboards at Westminster Underground Station and full-page adverts in four major UK newspapers are featuring ads through the first ten days of the new year, urging the Prime Minister to accept the vegan charity’s challenge, giving him until the end of January to make his decision.

The campaign previously challenged Pope Francis, who did not respond but gave the campaign his blessing and later urged young people to eat less meat. Former US President Donald Trump was also challenged to go vegan for a month but turned down the offer.

According to GenV, UK Prime Minister Sunak has pledged to protect the future of our planet and has spoken about the importance of showing compassion, so “it was time to encourage the UK leader to follow his words with meaningful action,” said the organisation.



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