At the beginning of lockdown, animal shelters all over the world saw a surge in demand for pet adoptions, but now, as the world returns to a new normailty, many animals are sadly being returned to shelters. But some shelters are coming up with innovative ideas...
To address the rise in returned pets, there have been innovative ideas to attract new adopters - such as a campaign in Kansas where dogs get their own giant billboard - and now, in Germany, the Munich Animal Welfare Association has decided to advertise their animals looking for a forever home in another rather unorthodox way. They hired an advertising agency to shoot professional pictures of 15 of the shelter’s residents and created Tinder profiles for each one.
Now, lonely people looking for matches on Tinder may be surprised to find that the companionship they were looking for all along is in an unexpectedly furry package.
“The response has been insane,” says Jillian Moss, a shelter staff member.
The shelter intentionally only made Tinder profiles for their more mature animals, as young puppies and kittens don’t have a hard time finding a “match.” The shelter hopes that, through the dating app, these animals will finally find their true forever home.
The staff is excited about this creative and original approach to finding new homes for the animals. “Quite simply, it’s a lot of fun and better than boring newspaper ads,” Moss told CBS News.
So, the next time you’re on Tinder, don’t be alarmed if you end up matching with a cat, because who knows, they may just be your purr-fect match.