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Extra Bonuses: A Key Strategy To Attract Customers

Updated: Jan 6

Here are 4 examples from the world of entertainment.


Graphic with the word BONUS featured colourfully

Marketers and businesses have been using bonuses for a long time to attract customers. It’s like a free promotion to keep loyal customers with your brand. It gives a more premium feeling to your customers when they get exclusive access to content that others cannot. What has changed now is that businesses are using bonuses as a key part of their value propositions. With digital marketing on the rise, many businesses are using colorful branding, great deals, and FOMO to create value for satisfaction.


The entertainment industry is also no stranger to this and has been offering bonus content and hilarious marketing campaigns to customers to increase their appeal and revenue, alongside the creative marketing solutions used by different organizations. In this blog, we are going to look at four entertainment examples of how extra bonuses became a key strategy to attract customers.


Gaming


The gaming industry is on a rapid rise bringing in about 455 billion USD in revenue in this year

alone. Other than offering engaging or high-graphic games to users, the other revenue stream

in gaming comes from offering bonus content. And actually, it's the rise of online gambling

platforms that positioned bonuses as one of the primary features to attract players. For instance, poker games and variations at https://www.ignitioncasino.eu/poker are not only presented as interesting offers with convenient payment options but also ones featuring bonuses. But why do these bonuses attract users to engage in the game of poker?


The main benefit of offering bonuses in poker is that it gives an immediate value that keeps the players hooked on the game like additional chips, exclusive tournament entries, or even

cashback. Back in the day, poker involved more skill and was played in exclusive casinos. But

with the revolution of the internet, anyone can access an online casino from anywhere with a

good connection.


This led to a crowded market and to stand out, businesses began offering good bonuses such as sign-up offers, reload rewards, and loyalty points to attract customers and add more value.


Streaming Platforms (Movies and TV)


The streaming industry has also seen massive growth over the years, especially during the

COVID wave when it reached a whopping point, and as a result, already in 2023, it increased to $87 billion growth in revenue. Streaming platforms are constantly trying to capture market share by trying to turn away customers from their competitors and they are using bonus content in the form of behind-the-scenes footage, director’s cuts, or exclusive interviews with cast members to achieve that.


Many platforms have already used this tactic to gain more customers. They usually offer exclusive content for popular shows based on search demand. For example, Netflix released a special “behind-the-scenes” special of Stranger Things called “Beyond Stranger Things” for their subscribers when the demand for the show was high and people loved the cast. This makes the users feel like they have more value for their investment, which is exactly what these streaming platforms are looking for. These types of bonuses give subscribers a reason to upgrade their subscriptions to bring in more revenue for streaming companies.


Theme Parks


Theme parks are also another area where bonuses are largely used at different points. Since

the main source of income for theme parks is ticket sales, they can tap into the time value of

customers with fast-pass tickets or even exclusive access to certain rides that can increase both growth and satisfaction.


Fast passes are almost used by many theme parks since they directly offer value to the

customers. For example, a family spending a day at a park can have the ability to skip long lines and maximize their fun. Similarly, the behind-the-scenes provide an extra income source with little additional cost while also adding an educational element to the overall experience.


Music Industry


The music industry has also looked into the concept of extra bonuses, particularly in the form of a deluxe album. These include additional tracks, exclusive artwork, or even priority access to concert tickets. When it comes to music, fans are not just buying the ticket - they are buying an experience. They usually target the group of fans who are looking to get that premium feel or get close to their favorite celebrities by paying a few extra dollars.


This strategy works well during live events where premium ticket holders can get meet-and-

greet opportunities with their favorite musicians, creating a sense of FOMO for others who have just regular tickets.


The perspective towards bonuses is completely changing, and entertainment is leading the way. There are many opportunities for other industries to take inspiration from the entertainment industry and use extra bonuses as part of their core strategy to attract customers.

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