The Race to Establish a Logo That Tells You if It's AI-Free
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Organisations worldwide are endeavouring to develop a universally recognised label for "human-made" products and services.
Declarations like "Proudly Human", "Human-made", '"No A.I" and "AI-free" are appearing across films, marketing, books and websites. BBC News reports that it has counted at least eight different initiatives trying to come up with a label that could get the kind of global recognition that the "Fair Trade" logo has for ethically made products.
But with so many competing labels - as well as confusion over the definition of "AI-free" - experts say consumers are in danger of being left confused unless a single standard can be agreed on. "AI is creating significant disruption and competing definitions of what is 'human made' are confusing consumers," says consumer expert Dr Amna Khan from Manchester Metropolitan University. "A universal definition is essential to build trust, clarification and confidence" she told BBC News.
The arts industry is particularly rife with AI-made products and seems to be the current focus for the push back against AI use. Entire books and films are being made with AI far faster and more cheaply than using traditional methods.
"AI is now so ubiquitous and so integrated into different platforms and services, that it's truly complicated to establish what 'AI free' means," says AI Research Scientist Sasha Luccioni. "From a technical perspective, it's hard to implement. I think that AI is a spectrum, and we need more comprehensive certification systems, rather than a binary with AI/AI-free approach," she said.
Of course, an agreed logo is only part of the issue. The good news will be when the verification process is robust enough that we are able to rely on it.
