This is a fun trend called "Sleeveface" where people artfully blend in with vinyl record covers.
All images are from sleeveface.com Click if you'd like to see some more.
The website defines a sleeveface as 'one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion'. They have even published a book with over 200 such images.