Budweiser is bringing back its iconic ‘Whassup’ ad as it looks to encourage people to check in on their friends during lockdown.
The ad uses the original video but with new audio more suited to current times. That means, for example, that in the opening shot one of the actors answers the phone saying they are “in quarantine, having a Bud”, rather than “watching the game, having a Bud”.
The decision to remake the ad comes after YouGov research found that one in five Britons is living alone during lockdown. It aims to show the importance of staying in touch with friends and family, ending with the line: ‘Buds support buds. Check in on yours’.