A handbag smaller than a grain of salt bearing the Louis Vuitton logo has sold for $65,000 at an online auction. The creation came with a microscope through which to view it.
If that's not bizarre enough, the 'micro bag' was created by a New York art collective based in Brooklyn, called MSCHF. It's no surprise that, at first glance, the name looks like an abbreviation for Mischief - it could well be, as MSCHF's sole purpose seems to be to mock the ludicrous excesses of the luxury fashion industry.
The microscopic bag is based on a $3,150 design by Louis Vuitton, but has no connection to the luxury French fashion house.
If you look closely, you can just see the Louis Vuitton logo in the centre of the luminous green creation which MSCHF claim is small enough to pass through the eye of a needle. As you might suspect, the creators did not ask Louis Vuitton for permission to use their logo.
“There are big handbags, normal handbags and small handbags, but this is the final word in bag miniaturisation,” MSCHF said in a post about the bag.
In a further twist in the tale, the bag was sold by online auction house Joopiter founded by singer Pharrell Williams. You remember, the guy who had a smash hit with Happy (you can watch the music video here). Pharrell Williams also happens to be the creative director of menswear for Louis Vuitton. Well, at least for now.